Branded Homes - An Emerging Term of Ultra-luxury Residences

The concept of branded homes has become a trend in the Indian luxury housing segment. Gone are the days when people were happy with swimming pools, Jacuzzi, well-set play areas and gymnasiums. The niche buyers are now looking for something that rises above level and this is where the concept of branded homes takes shape. Real estate developers like Supertech Limited are joining hands with international lifestyle and hospitality brands Supertech has tied–up with the world’s best names in the fields of architecture, design and technology. Moreover, developer has also roped up bollywood superstars wives to design the projects. Supertech ORB designed by Twinkle Khanna is in a list of such projects. 

Here are some of the branded homes you must have a look at:-

Supertech Supernova, Sector - 94, Noida 

Supernova by Supertech – Tying up with the world-renowned brand Armani, Supertech has launched India’s tallest mixed-use development project – Supernova in Sector 94, Noida. The project comprises of two grand residential towers – Nova East and Nova West, Aurora, Astralis Office Tower and Spira. Furnished with exquisite accessories, fabrics and lamps by Armani Casa, Supernova is the address for an ultra-lavish lifestyle. It is an urban oasis that redefines luxury and places modern convenience and green living at the nerve centre of NCR. Covering 5 million square feet, the boundaries cover everything from magnificent residences to services suites, from futuristic work spaces to extraordinary shopping malls. All just few steps from your branded home. 

Supertech Hues, Sector - 68, Gurgaon

Hues by Supertech – In association with Aedas, a well-known name in architecture, Supertech has brought Hues - a world of myriad hues at the posh Sector 68, Gurgaon. Entirely conceptualized by this global brand, brighter hues accompany you as the days brew. Supertech Hues is a world of inconceivable magnificence; right from the moment you enter the lobby. A spectacular waiting lounge, state-of-the-art high speed elevators and elegant sitting spaces. Aedas made sure that luxury should reside at every corner.  

As an emerging trend, branded homes create a differentiation in the market full of all kinds of options. Since these projects are meant for the niche clients, they are giving exorbitant returns to the developer as well.